Africa's First Community-Based Ecosystem Program

5-BOB is not just a loyalty platform.

5-BOB is Africa's first commercial ecosystem; a commercial harmony of community stores, leading FMCG, Retail, Pharma and Fueling partners.

From this first-of-its-kind collaboration between multi blue-chip companies and community businesses (local spazas, carwashes, shisanyamas, hair salons, barbers, beauty stores, tailors and many more), we are Africa's very first data-science, analytics and insights warehouse.

We understand that data insights drive shopper spend, data science & insights is pertinent in driving commercial strategy and finally it is pertinent in community development and growth.

Contact us to join our program or leverage off our insights for your commercial strategy.

Scroll
Join 5-BOB — shop any Tiger Brands products and stand a chance to win

Community Businesses

Before the malls and apps were built, there was the corner shop. Bread before school. Airtime before work. Cold drink after soccer. This is where 5-BOB lives and thrives — in the rhythm of real community life. Every community business you support, grows your community.

Siyabonga General Dealer — a local community store in the Kasi

The Morning Shop

Mornings are similar in many communities — a quick stop at your local spaza shop. A loaf of bread, snacks for the kids, and some airtime for the day. Small baskets, sometimes big, but it happens every single day. For many South Africans, in the kasi or 'burbs, the local Spaza is part of the heartbeat of the neighbourhood.

A community store owner at a fresh produce stall

Community Store Owners

Behind every community store, whether a spaza, hair salon, car wash, barber or shisanyama, the owner believes in the potential of that community. That's why they go at length to stock up, know their shoppers, tend to community needs by being the social fabric that holds the community together.

When hard earned community money leaves, the entire community feels it. 5-BOB was built so that your everyday community spend stays within that community, grows that community and benefits that community. Support your community stores, sign up for 5-BOB and earn points that make a community difference.

Busy Kasi street with community stores and local trade

Why Our Communities Matter

Communities (in the townships & burbs) aren't waiting for their saving grace from somewhere. They're formidable community economies — informal, resilient, built on community culture & trust. 5-BOB has plugged the missing last-mile digital gap by rewarding every shop, without expensive data or cumbersome apps.

When you shop locally within community, you're collecting 5-BOB points & data rewards. By shopping and tapping your 5-BOB card you are rewarding yourself and building lasting value for your community.

TAP. EARN. SAVE. INVEST. COMMUNITY

Download our 5-BOB App or collect your 5-BOB loyalty card free, mahala at your local spaza. Shop, TAP your 5-BOB card or scan your app QR code and earn 5-BOB points.

Join 5-BOB Today!!!

Where 5-BOB Fits In

5-BOB creates community shopping connections. A community culture is reinforced and community economy grown when you add 5-BOB to your everyday shop. Simply TAP. EARN. SAVE & Invest in your community when you shop using your 5-BOB card/app.

With 5-BOB your ordinary shop becomes extraordinary value for you and your community. From spazas, to carwashes, hair salons, barbers, tailors, shisanyamas, kota-spots you can now earn 5-BOB points and rewards. With over 2,000 spaza shops, a daily growing membership base and community stores, this is what loyalty should look like — 5-BOB.

Real community life — Spazas, street trade, and connections across South Africa.

Shop Local. Earn Local. Grow Local.

5-BOB rewards the way communities actually shop — at the spaza, the car wash, the shisanyama, and the kota-spot around the corner.

Tap & Earn

Shop at participating community stores and earn 5-BOB points with every tap of your card or app.

Community Value

Your everyday spend stays in your community and rewards the stores that serve it.

Data-Light Loyalty

No expensive data or complicated apps — loyalty built for real community shopping habits.

Local Spaza offering airtime, bread, and community essentials
Keep value within your community.

Keep Value within Your Community

Every TAP of your 5-BOB card/app keeps value and rewards within your community.

Contact us

Data Rewards

5-BOB Points & Rewards

Economic Connection

Register Your Store

If your community store (Spaza, carwash, shisanyama, hair salon, barber, or kota spot) is not part of our network, let us know so that you can always EARN 5-BOB points with every shop in your community.

Register your store

Spaza Connections

Turn your everyday spend into rewarding benefits.

Kasi life — Spaza shops, fresh produce stalls, and busy township streets

The Owner Knows Your Name

5-BOB links the Spaza owner who opens early with the family who shops there every week. No middlemen — just a direct connection between the people who keep the Kasi running and the people who live in it.

Loyalty That Speaks Your Language

Tap a card. Scan a code. Earn instantly. No long forms, no apps that eat your data. Loyalty finally works the way township life works — fast, familiar, and face-to-face at the counter.

Money That Stays Home

When rewards circulate inside the community, schools benefit, local jobs grow, and Spazas thrive. That's why 5-BOB invests in townships — because the Kasi was always worth investing in.

Everyday township trade at a local Spaza cash store

Loyalty for the People Who Shop the Kasi

5-BOB was never meant for Sandton. It was built for the auntie at the Spaza, the gogo buying bread, the young father getting airtime before work. Africa's first community-based loyalty ecosystem — designed where South Africa actually lives.

Every participating outlet is a neighbour. Every reward is a reason to shop local again. Be a Community Champion — because when the Kasi wins, everyone on the street wins with it.

1 Download the 5-BOB App or get your 5-BOB NFC Card
2 Shop at a participating outlet
3 TAP or scan your 5-BOB QR Code
4 Earn points and instant 5-BOB Mobile data
4,000 Community Outlets
20,000 5-BOB Members
4 Provinces
R1.2M+ Invested in Communities

Loyalty for People Who Shop in Their Community

5-BOB Loyalty is for the conscious shopper, the community-builder. Now you can shop from uMamzo, wash your car at Jabu's spot, enjoy your lunch-time kota, catch the game at your favourite shisanyama and earn points that benefit you and your community.

Every participating outlet is a neighbour. Every 5-BOB reward is a reason to shop, and tell your community to do the same. Be a Community Champion, JOIN 5-BOB, because when the community wins, everyone wins.

4,000 Community Outlets
20,000 Be part of our first 20,000 5‑BOB members
4 Provinces
> R1.2M ZAR invested in communities

5-BOB People

David G Nhlapo

David G Nhlapo

Chief Executive Servant

Tammi Nhlapo

Consultant: Design & Coordinator

Muzi Zungu

Muzi Zungu

Sales & Brand Representative — Gauteng North

Fezile Bunjwa

Fezile Bunjwa

Sales & Brand Representative — Gauteng South

Mike Tyulu

Mike Tyulu

Non-Executive Director & Advisory Loyalty Expert

Sean de Gruchy

Sean de Gruchy

Chairman

Someone Special

Someone Special

Head of Strategy & Business Development

Our Partnerships

We partner with local brands, community store owners, and community champions who believe in their hood.

Partner with us

Contact Us

Shoppers and businesses — reach out using the form that fits you best.

WhatsApp: +27 69 063 1256

For Shoppers

Questions about joining 5-BOB, earning points, or finding a store near you?

For Businesses

Brands and partners (e.g. PepsiCo) — tell us about your company and how you'd like to work with 5-BOB.